L’Oréal USA announced a new partnership with the U.S. Plastics Pact, a new initiative of over 60 organisations that aims to reduce plastic waste. To join the Pact, L’Oréal committed to deliver the following four targets:

1. Define a list of packaging to be designated as problematic or unnecessary by 2021 and take measures to eliminate them by 2025.
2. By 2025, all plastic packaging is 100% reusable, recyclable, or compostable.
3. By 2025, undertake ambitious actions to effectively recycle or compost 50% of plastic packaging.
4. By 2025, the average recycled content or responsibly sourced bio-based content in plastic packaging will be 30%.