Press release from APP promoting its Sustainability Roadmap for 2020. Key milestones will include having the capacity to be wholly reliant on raw materials from plantations by 2015; all current APP suppliers operating by the High Conservation Value Forest (HCVF) standards by 2015; and all current suppliers having credible certification for Sustainable Forest Management by 2020.

As part of its new policy, APP said it will suspend further natural forest clearance on the 1.1 million hectares of pulpwood concessions it owns until assessments have been carried out to identify areas of high conservation value forest (HCVF). APP will also be asking its independent suppliers, who control 1.6 million hectares to accept the key principles of HCVF and comply by 31st December 2014. On APP’s Rainforest Realities website, Aida Greenbury, Managing Director of Sustainability, said “It is the aim of APP’s policy to exclude HCVF from the supply chain”.

Further media coverage on APP’s new policy.

Further media coverage on APP’s new policy.

In response to the new policy Greenpeace cited APP’s commitment to protect HCVF in a New York Times advert in 2006. Despite this commitment it has been reported by the NGO coalition Eyes on the Forest that APP has cleared areas identified as HCVF by third parties.

Further media coverage on APP’s new policy.