Media has a superpower: the power to shift hearts and minds, and catalyse change. With that power comes great responsibility. Our report examines how media companies proactively manage the social impacts of their content, and how this domain has progressed in recent years.
With a powerful foreword by Christiana Figueres, this report is a progress update and a call to arms for media companies. Media responsibility has often been creative and innovative, putting the sector’s talents to good use. But our research shows that rigour and measurement now also characterise media responsibility. This is timely, because society expects ever more from its media, whether to tell truth, to challenge or to inspire.
Based on learnings gathered from the Mirrors or Movers conference series, the regular discussions of the Responsible Media Forum, and interviews with both media responsibility practitioners and commentators, the report outlines a framework for good practice in content impact measurement, and six steps to impact.