A report by World Economic Forum and Tropical Forest Alliance 2020 states that the transfer to deforestation-free supply chains could represent an investment opportunity of approximately US$ 200 billion annually. However, although companies are making commitments to deforestation-free pulp and paper in their supply chain, due to the underestimation of the risk, they may have issues meeting their time bound commitments.

Norway has donated $100 million to start a fund to halt deforestation, with Unilever being the first corporate investor to the fund pledging $25 million over five years. This was announced at the World Economic Forum and the fund’s aim is to ‘safeguard more than 5 million hectares of peatlands and forests’. This fund was created under the ‘Tropical Forest Alliance 2020’ umbrella which brings together leaders of public institutions and private companies to eliminate deforestation from supply chains.