Kimberly-Clark is investigating the use of plants which make more efficient use of land and resources without displacing food crops in its efforts to meet its ambitious goal of cutting the amount of wood fibre it uses by 50% by 2025. It is currently test marketing tissue products containing bamboo and is also exploring ways to use waste fibres that remain after agricultural crops such as wheat have been harvested.

The latest satellite-based data on deforestation in the Brazilian Amazon shows a year-on-year decrease with 830 sq km of clearance detected since August 2011 compared to 1,268 sq km the previous year. The annual amount of deforestation has fallen by nearly eighty per cent since 2004 due to various measures including increased law enforcement, financial incentives, better monitoring and the rising price of agricultural exports. Proposed changes to the Forest Code could halt or reverse this progress.

Pressure is building on President Dilma Rousseff to veto The Forest Code ahead of the deadline on 25th May. The Forest Code reduces the obligation on landowners to protect Amazonian forest cover down from 80 to 50 per cent, leading to the potential loss of 190 million acres of forest according to the Brazilian Government’s Institute for Applied Economic Research. It is being seen as a battle between the increasingly powerful ‘ruralistas’, legislators representing agricultural interests, and a range of other stakeholders including environmental NGOs, leading national scientific groups, Brazilian celebrities and even many large businesses such as Tetra Pak Brasil.

Major amendments to Brazil’s Forest Code are on the brink of passing into law. The changes allow reserve areas in the Amazon to be reduced from 80 to 50% and reduce the restriction on forest clearance near rivers. Agriculturalists have welcomed the amendments.