Unilever US has announced plans to provide consumers with information about specific fragrance ingredients, used in its personal care products. The company has also announced plans to launch a webpage called What’s In Our Products. This will provide additional information, including its approach to developing safe products, explanation of ingredient types and answers to common questions on SmartLabel. NGOs said it’s game-changing for the personal care industry but criticised the plan for not including a full list of all fragrance ingredients.