The think tank Innovation Forum held a two-day conference in Washington DC entitled “How business can tackle deforestation” attended by 160 representatives from companies, NGOs and investors. Whilst multiple major consumer goods companies have declared their commitments to achieving zero deforestation in their supply chains many others have raised concerns over the term and what the policy actually means in practice.
Rainforest Alliances’ recent position paper, ‘Halting Deforestation and Achieving Sustainability’ warned that zero deforestation commitments may not be enough to protect the world’s forests, due to two reasons. Firstly, though many major companies have signed up for these commitments, many other producers and buyers will not. These companies will continue to rely on deforestation to produce their goods, unless a way is found to address underlying issues, such as growing worldwide demand for forest products. Secondly, focusing solely on deforestation risks drawing attention away from other business practices within the commodities supply chain which may deserve equally urgent attention e.g. water scarcity and labour laws. In addition, the use of ‘zero deforestation’ as a catchphrase is problematic because there remains no clear agreement over what the term means. Rainforest Alliance emphasises the need for greater education, auditing and transparency so that consumers know the impact of what they are buying and are able to trust companies’ sustainability claims. Though a commendable step in the right direction, ‘zero deforestation’ commitments need to be backed up with comprehensive action plans if they are to deliver credible results.