Although 2015 saw worldwide demand for graphic paper decline for the first time ever, the paper and forest-products industry as a whole is growing, albeit at a slower pace than before, as other products are filling the gap left by the shrinking graphic-paper market. Packaging is growing all over the world, along with tissue papers, and pulp for hygiene products. The paper and forest-products industry is changing, morphing, and developing, in terms of industry structure and market segments. The industry is also facing challenges to manage short-to-medium-term ‘grade turbulence’, finding cost efficiencies, and finding new markets for forest products.