Orbital Insight is a start-up founded by James Crawford, a former Google and NASA robotics and artificial intelligence expert, to track changes in tropical forests over time through the collection of satellite images. Orbital Insight aims to use deep learning, a technique used by Google and Facebook, to analyse data from a wide range of satellite image sources. The company will set its machine vision algorithms loose on the images to detect small alterations in the landscape that could be missed by the human eye. Having worked for private companies before using this technology, Orbital Impact hopes that the company will be able to help anticipate the damage of deforestation before it is done.