APP are set to start communicating the work that they have done on their zero deforestation policy, which came into force in early 2013. They want to communicate to a wider audience all that they have to say around high conservation values and high carbon stock, but in a manner that everyone can understand. APP’s zero deforestation policy has had a positive impact on the company’s bottom line, and companies such as Nestle and Staples have started working with APP again.