• According to scientists, the deforestation of Brazil has been driven by a deliberate misinformation campaign that has systematically weakened environmental protection laws.
• It has been claimed that the research team from Embrapa Territorial (ET), the branch of the Brazilian Agricultural Research Corporation (Embrapa), a federal enterprise for agricultural research and development have used various tactics to dismantle environmental protections in Brazil, such as manufacturing uncertainty in relation to consensual science; making claims that appear as scientific facts but that contradict scientific consensus; and making false claims about scientific credentials.

Fashion designer, Stella McCartney, launched #THERESHEGROWS on Instagram to raise awareness of the endangered Leuser ecosystem in Sumatra, Indonesia.
The campaign supports Canopy’s work to conserve Leuser, the last stronghold for orangutans, rhinos, elephants and tigers to co-exist in the wild. Canopy works alongside local and international NGOs and local decision-makers to protect the 6.5 million-acres rainforest, encouraging a conservation-based economy in the region.

Canadian logging company Resolute Forest Products has filed two lawsuits against various Greenpeace entities, Stand. Earth (formerly known as "ForestEthics"), and some of these organisations' staff members in the United States and Canada. These lawsuits were brought in relation to the organisations' criticism of the environmental impact of Resolute Forest's logging practices in the Canadian boreal region and to their campaigns encouraging customers to hold Resolute to account for its unsustainable forestry practices. The environmental organisations being sued assert that the lawsuits are meritless and constitute "strategic lawsuits against public participation" ("SLAPP") meant to silence their criticisms. Following the filing of Resolute's lawsuits, Greenpeace launched a campaign aiming to stop the use of SLAPPs to silence free speech. As part of this campaign, Greenpeace has received support from over 100 authors in several countries.

Hivos and Greenpeace Netherlands, together with indigenous groups from the Amazon rainforest, are launching a new campaign against deforestation called ‘All eyes on the Amazon’. Studies show that indigenous communities living in rainforests are crucial to the sustainable protection of these areas. This programme will aim to give indigenous communities the tools, knowledge and contacts to combat deforestation. It will also use satellite technology and drone photography to give indigenous groups evidence of the deforestation that is occurring.

After three years of campaigning, a coalition of activists, celebrities and civil society representatives crowded into the Brazilian Congress last week to submit a bill calling for an end to deforestation. The bill is part of a Zero Deforestation campaign led by Greenpeace.

After the launch of an environmental campaign targeting the luxury hotel chain, Mandarin Oriental hotel, the palm oil giant Astra Argo Lestari, which is also one of Indonesia’s biggest plantation developers, announced an immediate moratorium on land clearing. Astra Argo claimed the moratorium as a major step to make their operations to comply with the standards of the Indonesia Palm Oil Pledge (IPOP). Astra Agro haven’t announced a no-deforestation policy, but it said that it was now in the process of formulating one.

APP are set to start communicating the work that they have done on their zero deforestation policy, which came into force in early 2013. They want to communicate to a wider audience all that they have to say around high conservation values and high carbon stock, but in a manner that everyone can understand. APP’s zero deforestation policy has had a positive impact on the company’s bottom line, and companies such as Nestle and Staples have started working with APP again.

The Brazilian government has said forest clearance in the Amazon has decreased by 18% over the past year to July 2014, but environmental NGOs disagree saying their data shows increased rates of forest loss. Brazil’s environment minister, Izabella Teixeira, said approximately 4800km2 was lost between August 2013 and July 2014. This was down from 5900km2 during the same period a year earlier. But WWF and Imazon disagree and say that alternative satellite monitoring systems, different to those used by the government, show a staggering increase in forest loss of over 460%. Ms Teixeira maintained that the official government estimate was the most accurate: “Anything else is speculation. We have been working hard to end deforestation.”

Campaigning organisation Greenpeace has spent two months placing GPS trackers on illegal loggers in the Amazon using GPS tracking technology and satellite surveillance. The operation was designed to uncover the activities and movements of illegal loggers near Santarém, the centre of the logging industry in the Amazon. The investigation found that the timber is transported by trucks on highways at night to evade the police and that fake documentation is used to launder the timber.

British businesses from the high street and timber, construction, publishing, DIY and grocery industries are among the first UK firms committing to responsible forest trade to help end deforestation around the world with a shift to 100 per cent sustainable timber and wood products by 2020. The existing loopholes in the current legislation to combat illegal timber means some industries are exempt from ensuring that their wood or products have come from legal sources. In 2015 the timber regulation is due to be reviewed and WWF and its campaign supporters are calling on the UK government to demand the EU makes the necessary improvements to the regulation to ensure that all timber products are covered and thus end the import of illegal wood.

Asia Pulp and Paper (APP), a long-time target of environmental campaigners, committed in February 2013 to protect and restore a million hectares of forest across Indonesia under its Forest Conservation Policy. This video presented by Tony Juniper, an advisor to APP, highlights key aspects of the policy. The policy requires its suppliers to not only protect natural forest resources, but also biodiversity and human rights. APP has worked with The Forest Trust (TFT) to help develop and implement the policy. And the company has adopted the High Conservation Value (HCV) assessment, developed by the Forest Stewardship Council, to ensure the values of natural forest are fully understood. APP is also adopting High Carbon Stock (HCS) survey to understand the location of big stocks of carbon. The restoration commitment of APP targets nine “landscape” across Sumatra and Kalimantan, regions where the company sources its fibre.

Five of the world’s largest palm oil producers have announced an immediate moratorium on palm oil sourced via clearance of potential high carbon stock forests. A year-long study aims to establish a threshold for defining what constitutes high carbon stock (HCS) forest. The move comes after intense campaigning by environmentalists pushed dozens of major palm oil buyers to establish zero deforestation sourcing policies for palm oil, which is one of the top drivers of forest conversion in Malaysia and Indonesia. The moratorium may provide a temporary reprieve from green groups, which have portrayed the five companies – dubbed the Sustainable Palm Oil Manifesto Group for the name of their sustainability initiative – as laggards in the sector for continuing to chop down forests.

A new report by Forest Trends, a US based NGO, found out that around five football fields of tropical forest have been illegally cleared every minute between 2000 and 2012, which losses have been driven by consumer demand for beef, leather and timber in Europe and US. The values of this trade in commodities including timber, leather, beef, soy and palm oil, accounting for $61bn a year. The majority of the illegal deforestation for commercial agriculture has been in Brazil and Indonesia. The local governments are lack of capacity to enforce laws to against illegal logging. Report found that licences and permits to cut the trees are often acquired through corruption. Authors believe that consumer countries in EU could have done more to tackle the problem. Strong regulations rather than voluntary actions is the better solution. The biggest concern for campaigners now is the spread of illegal deforestation to new countries in Latin America, Africa and Asia.

The founder of the independent news site dedicated to rainforests points to a slowing deforestation rate in Brazil, new initiatives extending our capacity to monitor forests and zero deforestation commitments from the private sector as reasons for optimism. He thinks that most consumers aren’t aware of the issues to the extent it affects their purchasing decisions, except in particularly egregious cases. And he says that NGO campaigns targeted at brands are effective in that these brands are more likely to change their policies quickly than governments and consequently the brands will push governments to reward their commitments by forcing the laggards to catch up.

A recently published paper in the journal Science assesses how Brazil managed to reduce its deforestation rates by 70% over the course of a decade and points to a three-stage process in which bans, better governance in frontier areas and consumer pressure on companies worked, if fitfully and only after several false starts. While the Brazilian Forest Code from the mid-1990s mandated that 80% of farm land had to be set aside as a forest reserve, deforestation rates reached their highest as the code was not enforced. However, from 2005 Brazil’s President Lula da Silva made halting deforestation a priority which led to better cooperation between enforcement agencies and public prosecutors. At the same time, improvements in the efficiency of cattle breeding, a fall in export earnings from soybeans and an NGO campaign to boycott Brazilian soybeans caused deforestation to plummet. Then in 2009, once soybean expansion resumed, the government focused its efforts on the counties with the worst deforestation rates and banned them from getting cheap credit until the rates fell. Other reinforcing factors included a proper land registry, a cattle boycott, an amnesty for illegal clearances before 2008 and money from a special $1 billion Amazon Fund financed by foreign aid.

The second largest US grocery chain, Safeway, has established a policy that excludes deforestation-linked palm oil from its products. Safeway is asking its suppliers to implement social and environmental criteria that ensure the palm oil it uses in branded products is “free of deforestation, free of expansion on carbon-rich peat lands…” Safeway’s move was immediately welcomed by the Rainforest Action Network, which has been campaigning to push American companies to demand greener palm oil.